Branding Archives | World Branding Forum

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Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Branding Featured News

7-Eleven to Bid Vietnam a Good Morning on 15 June

Deborah Joy Peter

June 7, 2017June 7, 2017

Global convenience-retail chain, 7-Eleven, has set foot in Vietnam, with the country’s first store slated to open in Ho Chi Minh City next week. The...

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Branding Featured News

Smithworks Vodka Extends Pour into Tennessee

Olivia Pearce

June 7, 2017June 7, 2017

Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville. With...

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Branding Featured News

Panini America Scores Deal with Christian Pulisic

Olivia Pearce

June 6, 2017June 6, 2017

Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...

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Branding Featured News

Auntie Anne’s Turns Lemonade into Summer Surprise

Olivia Pearce

June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

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Industry News

MGM Resorts International Expands Relationship with McCann

Joshua Hughes

June 2, 2017June 2, 2017

Follows strategic and cultural transformation from a casino-driven operation to a global entertainment brand McCann has announced that MGM Resorts International will add its regional...

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Branding Featured News

Coke supports World Health Organization’s sugar limit

Olivia Pearce

May 17, 2017May 19, 2017

The Company Will Reduce Sugar In Approximately 500 Drinks Coca-Cola is supporting the World Health Organization (WHO)’s recommendation that people should curb added sugars to 10% of...

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Branding Featured News

Gloria Carter and eBay team up for charity

Olivia Pearce

May 15, 2017

Sweepstakes to Win a VIP Day and Bid on Unforgettable Experiences and Memorabilia This graduation season, eBay for Charity is partnering with Gloria Carter, co-founder...

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Campaigns Industry

Social Reality is Now SRAX

Anisha Kapoor

May 10, 2017May 11, 2017

SRAX Products Delivers Digital Competitive Advantage SRAX, formerly Social Reality, has been rebranded and designed to reflect the breadth and depth of the advertising technology company's...

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Campaigns Featured News Videos

Tennis Icon Serena Williams Stars in New Tempur-Pedic Campaign

Olivia Pearce

May 9, 2017

Campaign to Demonstrate Importance of Sleep in Achieving Success Champion athlete, fashion designer, entrepreneur and philanthropist Serena Williams embodies power, both on and off the...

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Branding Featured News

Dolce & Gabbana’s New Line Of Kitchen Appliances

Olivia Pearce

April 20, 2017

Dolce & Gabbana and Smeg collaboration of beautiful kitchen appliances Dolce & Gabbana’s newest collaboration will give fans a very practical way to sport its...

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Campaigns Featured News

Pyramid Brewing Co. Reveals New Brand Experience

Olivia Pearce

April 19, 2017

Pyramid Brewing Co. new look illustrates brewing philosophy that celebrates passion for adventure and craft beer Pyramid Brewing Co. debuted an invigorated brand aesthetic and...