Pyramid Brewing Co. new look illustrates brewing philosophy that celebrates passion for adventure and craft beer
Pyramid Brewing Co. debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year round line up, new packaging and revamped digital channels across its website and social media.
The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold colour aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a mountain lake. The bottom of 6 pack carriers will have a call out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honour the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.
Pyramid Brewing Co. was founded in the PNW because of amazing resources like glacial water runoff and flavourful hop varieties produced in the two backyards of Yakima and Willamette Valleys. There is an incredible amount of inspiration to brew and enjoy craft beer, and after three decades of brewing some of the area’s favourite ales and lagers, Pyramid is a significant piece of many people’s favourite experiences.
Today, the craft beer industry is producing a lot of amazing beer, and it is harder to stand out on quality liquid alone. Recognising this, Pyramid is embracing its legacy and original purpose to inspire adventure and exploration. This is evident in Pyramid’s evolving brewing philosophy and portfolio for current beer drinkers. Moreover, Pyramid is reaffirming its commitment to explore, celebrate and preserve the best of PNW ingredients and the land that produces them.
“Pyramid’s core element is celebrating life’s everyday adventures,” said General Manager Robert Rentsch. “We found that creating great beer is a given in today’s industry, but what’s next? For us, it is Pacific Northwest pride, seeking the best local ingredients and encouraging our consumers to enjoy their passions with craft beer. We are here to inspire those moments with fantastic beers worth sharing, and to introduce new styles of beer along the way.”
As part of the rebrand, Pyramid will release canned beers for Thunderhead IPA, Hefeweizen, Outburst Citrus IPA and Outburst Imperial IPA. These canned brews are ideal for PNW outdoor activities as they pack easier and chill faster. The novel Outburst Citrus IPA brewed with orange and tangerine peel debuts in both cans and bottles. Its big hop flavour is matched flawlessly by the tasty, aromatic, citrusy punch of the orange and tangerine peel.
“Inspired by the original Outburst recipe, Outburst Citrus IPA uses much of the same malts and hops to be mouthwateringly hoppy,” said Head Brewer Ryan Pappe. “We added orange and tangerine peel to augment the flavour profile with citrus fragrance. Outburst Citrus IPA is an excellent brew to get better acquainted with us when there is so much new to see, taste, smell and love about Pyramid.”
Pyramid’s baseball favourite, Curve Ball Summer Blonde Ale, returns to the seasonal brew line up with new label art that embeds Seattle’s skyline with classic baseball and stadium images into the design. This blonde ale is brewed with the grandstand atmosphere in mind to be bright, crisp and golden. Supremely satisfying and deeply quenching, Curve Ball is a grand slam for summer’s adventures inside and outside the stadium.