Branding Archives | World Branding Forum

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Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Branding Featured News

Four Seasons Brings Back World of Adventures

Olivia Pearce

July 11, 2017July 17, 2017

Four Seasons has unveiled its 2018 World of Adventures itinerary, a trail which begins in Seattle and spans eight global destinations. Four Seasons Hotels and Resorts has...

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Branding Campaigns Featured News Videos

United Colors of Benetton Debuts Power Her Choices

Deborah Joy Peter

July 11, 2017July 17, 2017

United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

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Branding Campaigns Featured News

Paris Hilton Freshens Up Summer with Rosé Rush

Olivia Pearce

July 10, 2017July 10, 2017

Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

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Branding Featured News

Nike Vision Focuses on Performance with New Shades

Olivia Pearce

July 7, 2017July 24, 2017

Set for global release in September, Nike Vision has debuted two new performance sunglasses variants: the Hyperforce and Hyperforce Elite. Nike Vision has added to...

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Branding Featured News

Asics Canada Offers Penny Oleksiak Sponsorship Deal

Olivia Pearce

July 6, 2017August 14, 2017

In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...

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Volvo Changes the Game with Electrification Strategy

Thomas Ng

July 5, 2017July 5, 2017

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint. Volvo has revealed...

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Branding Featured News

Crystal Bach to Cook Up a Storm on the Water

Olivia Pearce

July 5, 2017July 7, 2017

The Crystal Bach soon launching via Crystal River Cruises will serve cuisine crafted by expert European chefs, while inspired by the region. Crystal River Cruises...

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Branding Featured News

British Airways Gets Cosy with The White Company

Olivia Pearce

July 4, 2017July 4, 2017

British Airways has tied up with The White Company for new bedding and amenity kits targeting the brand's premium Club World customers. British Airways has struck...

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Branding Featured News

British Airways Launches Independence Day Sale

Olivia Pearce

July 3, 2017August 14, 2017

British Airways has created a sale offering flight and holiday deals at rock-bottom prices in line with America's Independence Day festivities. British Airways has launched...

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Campaigns Featured News

ITTIZ Makes Money Funny in New Marketing Push

Joshua Hughes

July 3, 2017August 14, 2017

Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...