Branding Archives | World Branding Forum

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A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

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Branding Featured News Videos

British Airways Strike a Chord with Music City Route

Olivia Pearce

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...

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Branding Featured News

Skechers Names Camila Cabello Face of Global Push

Deborah Joy Peter

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Branding Featured News

Chrysler and Kango Ride on Pacifica Hybrid Partnership

Olivia Pearce

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...

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Branding Featured News

P.F. Chang’s Debuts Brand in the United Kingdom

Olivia Pearce

August 4, 2017August 5, 2017

Global full-service restaurant chain, P.F. Chang's, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London. P.F. Chang's has opened its...

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Branding Featured News Videos

Procter & Gamble Ups Safety with Child-Guard Tubs

Olivia Pearce

August 3, 2017August 4, 2017

Procter & Gamble has increased safety around its Tide Pods and Gain Flings offerings to reduce accidents related to its liquid laundry pacs. Procter &...

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Featured Marketing News

Nutiva Adds Flavour with Two Fresh Releases

Deborah Joy Peter

August 3, 2017August 4, 2017

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month. Nutiva has...

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Branding Campaigns Featured News

Nestlé Waters Refreshes Pure Life with Global Push

Olivia Pearce

August 2, 2017August 2, 2017

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...

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Branding Featured News Videos

British Airways Heightens Luxury with The First Wing

Olivia Pearce

August 1, 2017August 1, 2017

The First Wing by British Airways has increased convenience and luxury for its First, Gold Executive, and oneworld Emerald passengers. British Airways recently launched The...

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Branding News

Honor Enhances Gaming Experience with Google Play

Olivia Pearce

July 31, 2017August 21, 2017

Honor has re-imagined the gaming experience for users of its 9 series via a partnership with Google Play over Transformers: Forged to Fight. Honor, the...

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Branding Campaigns Featured News

Merck and Mandy Moore Celebrate Life’s Adventures

Olivia Pearce

July 28, 2017July 28, 2017

Merck and Mandy Moore recently collaborated to launch Her Life. Her Adventures. which inspires women to re-evaluate their goals in life. Biopharmaceutical giant, Merck, partnered with singer-songwriter...