Branding Archives | World Branding Forum

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For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...

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Branding Featured News Videos

Acura Taps Fans with #SuperHandling Challenge

Olivia Pearce

March 12, 2019March 13, 2019

Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...

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Branding Featured News

Cascade Pure Essentials Spruces Up Kitchens

Deborah Joy Peter

March 12, 2019March 13, 2019

Cascade has rolled out its latest offering dubbed Pure Essentials which comes in two refreshing scents: Lemon Essence and Orange Blossom. Cascade, has launched Pure...

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Branding Featured News

Julius Meinl Adds Midlands to Coffee Footprint

Deborah Joy Peter

March 11, 2019March 11, 2019

Driving a global presence that now spans Austria, Central and Eastern Europe, the Adriatics, Russia, and Dubai, Julius Meinl enters Midlands. Viennese coffee roaster, Julius...

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Branding Featured News Videos

Levi’s Leads Women to Shape Their Own Stories

Olivia Pearce

March 8, 2019March 11, 2019

Levi’s India has released the fifth season of its #IShapeMyWorld push which stars Swara Bhasker, Anjali Lama, and other female influencers. Levi’s has debuted the...

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Branding Featured News Videos

Super 8 Sounds the Alarm on Drowsy Driving

Olivia Pearce

March 7, 2019March 8, 2019

Super 8 by Wyndham has introduced a push titled #JourneySafe. The digital effort features philanthropist and actor, Giacomo Gianniotti. Super 8 by Wyndham has partnered...

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Branding Featured News Videos

Visa Does Women’s Global Edition of Everywhere

Olivia Pearce

March 6, 2019March 7, 2019

The Visa Women’s Global Edition of VEI will offer female entrepreneurs a platform to showcase visionary solutions in fintech and social impact. In line with...

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Branding Featured News

Standard International Extends Global Footprint

Olivia Pearce

March 5, 2019March 6, 2019

Standard International, which runs Standard Hotels and the Bunkhouse Group, will launch properties in fifteen major cities across the world. Standard International, in concert with...

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Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Branding Featured News

Hyatt Premieres Andaz Munich Schwabinger Tor

Olivia Pearce

February 27, 2019February 28, 2019

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...