Branding Archives | World Branding Forum

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Burberry launched its festive campaign with a première of 'From London with Love', a film starring Romeo Beckham. British luxury brand Burberry celebrated the launch...

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Advertising Branding Campaigns Featured News

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Olivia Pearce

December 3, 2014July 4, 2023

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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Branding Campaigns Featured News Social Media Technology Videos

MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

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Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

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Advertising Branding Campaigns Featured News

7up Launches New Global Campaign Celebrating Up & Coming Originals

Joshua Hughes

November 25, 2014July 4, 2023

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more than...

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Branding Featured Marketing News Public Relations

Ford Unveiled New Mustang on World’s Tallest Building

Anisha Kapoor

November 20, 2014July 4, 2023

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s tallest...

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Branding Featured Industry News Technology

YuMe Partners Vestel, Launches O2 Brand Campaign

Thomas Ng

November 17, 2014July 4, 2023

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in...

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Branding Featured News

DHL Rebrands DHL Global Mail in the Americas

Olivia Pearce

November 14, 2014July 4, 2023

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses...

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Advertising Branding Campaigns Featured News Videos

Toyo Tires New Brand Video Features A.C. Milan Footballers

Joshua Hughes

November 12, 2014July 4, 2023

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing in...

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Branding Featured Industry Marketing News

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Anisha Kapoor

November 5, 2014July 4, 2023

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the Timberland...

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Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

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Industry News Press Release

Brands from 25 Countries Honoured at the 2014 World Branding Awards

Olivia Pearce

October 29, 2014July 4, 2023

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in London...