brand identity Archives | World Branding Forum

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If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

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Featured Marketing News

UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Advertising Featured News Videos

Boa Unveils Digital Rebrand with Fit to Go Further

Joshua Hughes

February 21, 2017February 22, 2017

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

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Advertising Featured News Videos

Auckland Castle Picks AMV BBDO and Siegel+Gale

Joshua Hughes

August 10, 2016August 10, 2016

AMV BBDO and Siegel+Gale have been appointed to lead the rebrand initiative surrounding Northern England’s Auckland Castle. Auckland Castle Trust has picked AMV BBDO and...

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Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

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Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Design News

Popcorn Sutton Introduces New Bottle and Identity

Olivia Pearce

August 18, 2015

Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time beginning...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

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Design News

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Joshua Hughes

July 6, 2015July 6, 2015

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good Health...

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Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...

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Branding Design Featured News

Autotrader Unveils New Brand Identity

Olivia Pearce

March 17, 2015July 4, 2023

Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

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Design Featured Industry News Technology

Monotype and Lippincott Unveil Curated ‘Brands With Heart’ Collection

Thomas Ng

February 18, 2015July 4, 2023

Helps Brands Identify Typefaces that Best Convey Humanistic Qualities Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative...