Brand Expansion Archives | World Branding Forum

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Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Branding Featured News

Sheraton Adds Poland’s Grand Krakow to Premier Tier

Deborah Joy Peter

May 12, 2016May 12, 2016

Situated on the Vistula River bank, it joins 25 other Sheraton Grand properties worldwide as the first from its collection to enter Poland. Sheraton Hotels...

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Featured Marketing News

Curio by Hilton Worldwide Lands on Honduran Shores

Anisha Kapoor

May 10, 2016May 12, 2016

The Curio portfolio represents a collection of upscale hotels hand-picked for travellers seeking discovery and authentic experiences. Hilton Worldwide has widened its footprint to include a...

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LG Switches on Super UHD TV Technology for Canada

Thomas Ng

April 18, 2016April 18, 2016

Electronics giant, LG, has carefully designed and fitted the display panel with in-plane switching to allow best-in-class viewing. LG has rolled out its newest line...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

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Campaigns Featured News Public Relations

UK’s Halewood Hands 360PR Crabbie’s U.S. Business

Anisha Kapoor

March 29, 2016March 29, 2016

Since launching in six states during April 2012, the variant is on target to be on shelf in all 50 states in less than four...

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Branding Featured News

Hilton Brings Life and Style to London City

Olivia Pearce

March 11, 2016March 11, 2016

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Advertising Featured Industry News

Wyndham Grows in Latin America and the Caribbean

Joshua Hughes

February 26, 2016February 27, 2016

With the launch of four new brands in five countries, visitors across the said markets now have more options to experience travel Wyndham Hotel Group showcased outstanding...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...

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News Public Relations

Kwittken Grows London Team with Twin Hires

Thomas Ng

February 18, 2016March 22, 2016

The additions are former France Telecom communications lead, David Taylor, and consumer technology PR specialist, Gary Wilson International public relations firm, Kwittken, under MDC Partners, has...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...