Brand Ambassadors Archives | World Branding Forum

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Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

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Branding Featured News

Coach Lands Selena Gomez as Brand Ambassador

Olivia Pearce

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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Air New Zealand Launches Summer of Safety Campaign

Anisha Kapoor

December 13, 2016December 13, 2016

Air New Zealand has released an all-star safety ad. The Bay of Island's marketing group invested in the push to drive destination awareness. Air New Zealand...

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Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Kids Foot Locker Stars Kyrie Irving in Holiday Spot

Joshua Hughes

December 6, 2016December 6, 2016

The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...

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ShopBop #HolidayHowTo with Kate Bosworth Starts

Joshua Hughes

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

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Bauer Hockey Runs Aim for Greatness Global Push

Joshua Hughes

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...