Beyonce Archives | World Branding Forum

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Beyoncé Bold Frontier: Blazing Trails into Country Music Music enthusiasts, fans, and songwriters eagerly await for another project from the non-other, Queen Bey herself. Scheduled...

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Advertising General Marketing

Cécred & Tech: How Science Meets Haircare in Beyoncé’s New Brand

Nurul Rustam

March 8, 2024March 8, 2024

Beyoncé Knowles-Carter, a Grammy-winning singer, has unveiled a fresh hair care line named Cécred, that takes cues from hair traditions across the world. This brand incorporates...

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Branding Campaigns General News

Introducing Cécred, Beyoncé’s New Exclusive Hair Care Line

Nurul Rustam

February 21, 2024February 21, 2024

On February 7, Beyoncé took to her official Instagram account to formally announce the debut of her hair care line, Cécred. She shared a preview of...

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Campaigns Featured News

Tiffany & Co. features Beyoncé and JAY-Z in their latest campaign

Olivia Pearce

August 24, 2021

Tiffany & Co.'s campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today Tiffany &...