Beverages Archives | World Branding Forum

Read Time:1 Minute, 13 Second

Stubborn Soda has partnered with The Walking Dead’s Robert Kirkman and Skybound Entertainment to launch the brand’s campaign. Stubborn Soda, a new line under PepsiCo,...

Read Time:1 Minute, 0 Second

Branding Featured News

Baileys Raises Glass to Duty Free Shoppers with XC

Olivia Pearce

July 29, 2016July 29, 2016

Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide. Baileys, the brand specialised in Irish...

Read Time:1 Minute, 34 Second

Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

Read Time:1 Minute, 17 Second

Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

Read Time:1 Minute, 19 Second

Advertising Featured News

Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

Read Time:1 Minute, 38 Second

Branding Featured News

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

April 19, 2016April 19, 2016

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

Read Time:1 Minute, 31 Second

Advertising Featured News Videos

Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

Read Time:1 Minute, 0 Second

SodaStream Reappoints PPMG to PR Account for US

Anisha Kapoor

April 15, 2016April 15, 2016

The firm will lead the brand’s public relations efforts across said market to drive the health benefits of SodaStream products. Global home sparkling water-maker manufacturer, SodaStream,...

Read Time:1 Minute, 47 Second

Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

Read Time:47 Second

Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...

Read Time:1 Minute, 20 Second

Advertising Featured News Social Media

Anheuser-Busch Packs Best Damn Cherry Cola Punch

Joshua Hughes

February 25, 2016June 13, 2023

The launch is being supported by a media and digital campaign as well as experiential activation at the SXSW Interactive Festival Anheuser-Busch is set to...

Read Time:1 Minute, 35 Second

Branding Featured News

7-Eleven and Jones Soda Add Pop with 7-Select

Olivia Pearce

February 18, 2016February 18, 2016

Featuring five flavours, the range has debuted as the first premium carbonated class in the aforementioned private brand line-up Global convenience retailer, 7-Eleven, and beverage...