Beer Archives | World Branding Forum

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Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Design Featured News

Bud Light Shakes Up the Shelves with NFL Packaging

Thomas Ng

August 18, 2017August 23, 2017

Bud Light has introduced NFL-themed cans and aluminium bottles and launches a television campaign that airs the first spot on 7 September. Staying true to...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Featured Marketing News

Budweiser Drinks to Baseball with Player Tim Raines

Deborah Joy Peter

June 14, 2017June 14, 2017

Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...

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Campaigns Featured News

Pyramid Brewing Co. Reveals New Brand Experience

Olivia Pearce

April 19, 2017

Pyramid Brewing Co. new look illustrates brewing philosophy that celebrates passion for adventure and craft beer Pyramid Brewing Co. debuted an invigorated brand aesthetic and...

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Advertising Featured News Videos

Bud Light Revives Spuds MacKenzie for the Super Bowl

Deborah Joy Peter

February 2, 2017August 23, 2017

Bud Light has released a second spot from its Famous among Friends push, which stars its advertising icon, Spuds MacKenzie. Bud Light, the official beer of...

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Branding Campaigns Featured News Videos

Heineken Evokes Starry Buzz with Benicio Del Toro

Olivia Pearce

November 14, 2016November 14, 2016

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

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Advertising Featured News

Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

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Featured Marketing News

Diageo Rebrands U.S. Beer Business with Name Change

Anisha Kapoor

August 10, 2016August 10, 2016

The group’s new name will convey the brewing credentials of Diageo label and its commitment to the broad category of premium beer. Diageo is changing...

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Branding Campaigns Featured News Videos

Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...