Beauty Archives | World Branding Forum

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Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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Campaigns Featured News

Sephora Continues Championing Female-Powered Beauty Businesses

Olivia Pearce

March 8, 2018

Corporate Social Impact Programme by Sephora Welcomes 13 New Members from Around the Globe Sephora, a global prestige beauty brand, remains dedicated to building the...

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Campaigns Featured News

Lancôme Launches Write Her Future Campaign

Olivia Pearce

March 2, 2018

Campaign by Lancôme Aims to Mobilise Change and Raise Awareness about Global Illiteracy Amongst Women Lancôme, a luxury beauty brand, launched "Write Her Future", a global commitment...

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Campaigns Featured News Videos

Dove Releases “Meet Diana,” A Film About One Woman’s Journey to Rediscovering Beauty

Olivia Pearce

September 15, 2017

72% of Girls Feel A Tremendous Amount of Pressure to Be Beautiful Dove Real Beauty Productions and Creative Director Shonda Rhimes have teamed up to...

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Branding Featured News

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Olivia Pearce

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Featured Marketing News

Jamberry Polishes Portfolio with ColourCure Launch

Deborah Joy Peter

August 10, 2017August 10, 2017

Global nail care provider, Jamberry, has released a new gel manicure line that applies and removes with ease, while retaining shine quality. Jamberry has launched...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Dove and Shonda Rhimes Release Meet Kylee Film

Joshua Hughes

July 25, 2017July 25, 2017

Dove and Shonda Rhimes enlist an all-female crew to demonstrate one woman’s powerful journey in redefining beauty on her own terms. Dove Real Beauty Productions...

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Branding Featured News

GloProfessional Rebrands to Glo Skin Beauty

Olivia Pearce

July 25, 2017July 25, 2017

In line with its revamp, makeup and skincare brand, gloProfessional, has re-emerged as Glo Skin Beauty and reinvented its packaging. Makeup and skincare solutions provider,...

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Featured Marketing News

Allergan Successfully Acquires ZELTIQ Aesthetics

Thomas Ng

April 28, 2017May 8, 2017

Acquisition Adds Best in Class Body Contouring Business to Allergan Allergan plc, a leading global biopharmaceutical company has successfully completed the acquisition of ZELTIQ Aesthetics...

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Branding Campaigns Featured News

Make Up For Ever And Kehlani Debut Aqua XL Colour Collections

Olivia Pearce

April 28, 2017April 28, 2017

The 24 Hours Lasting Athleisure Makeup Lines Esteemed makeup artistry brand Make Up For Ever and R&B sensation Kehlani teamed up for a global artistic...