BBDO Archives | World Branding Forum

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First Senior Hire for CCO Graham Lang, Glover Will Work to Shape Juniper Park TBWA's Creative Output Across All Accounts Juniper Park TBWA announced that it...

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Hormel Make the Natural Choice Campaign Returns with Judy Greer

Olivia Pearce

April 6, 2018April 6, 2018

Campaign by Hormel Natural Choice Showcases Natural Deli Meats Made Without Artificial Preservatives or Ingredients The makers of Hormel Natural Choice deli meats, owned by Hormel...

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Advertising Branding Featured News

Mercedes-Benz Awards International Budget to Publicis

Olivia Pearce

February 14, 2018February 14, 2018

Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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Advertising Featured News Videos

Foot Locker Kicks Up Make an Impression Campaign

Joshua Hughes

August 9, 2017August 9, 2017

Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Advertising Industry News

BBDO named most effective agency network in the world

Joshua Hughes

May 30, 2017

Rank Based on the Results of the 2017 Global Effie Effectiveness Index Effie Worldwide has rewarded the agency the most effective advertising agency network in...

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Campaigns Featured Industry News

Warc Honours Grand Prix and Special Award Winners

Anisha Kapoor

February 10, 2017February 11, 2017

BBDO NY, MediaCom, Affinity, LB Melbourne, and more won Grand Prix at the Warc Media Awards. Special awards were also presented. BBDO NY and MediaCom...

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Advertising Campaigns Featured News

Mattel and BBDO Launch Dads Who Play Barbie

Joshua Hughes

January 25, 2017January 31, 2017

Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Advertising Featured News Videos

Kids Foot Locker Stars Kyrie Irving in Holiday Spot

Joshua Hughes

December 6, 2016December 6, 2016

The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...

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Advertising Featured News Videos

Foot Locker Goes Back to School with James Harden

Joshua Hughes

July 26, 2016July 26, 2016

Spotlighting adidas apparel and Ultra Boosts, the short by Foot Locker features NBA star, James Harden, and the voice of Colin Farrell. New York based...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Advertising Industry News

Omnicom Joins Campaign Asia-Pacific’s Winners League

Deborah Joy Peter

December 14, 2015December 14, 2015

The group won awards in all five major markets namely Greater China; Japan/Korea; Australia/New Zealand; Southeast Asia; and South Asia Omnicom shone at Campaign’s 2015 Agency of...