Apple Archives | World Branding Forum

Read Time:2 Minute, 13 Second

Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

Read Time:1 Minute, 24 Second

Branding Featured News Technology

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Olivia Pearce

October 12, 2015March 22, 2016

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

Read Time:1 Minute, 51 Second

Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

Read Time:3 Minute, 54 Second

Apple Keeps the Mobile Doctor Away with New Releases

Thomas Ng

September 11, 2015September 26, 2015

Taking its brand to the next level, its latest innovations include the iPhone 6s, iPhone 6s Plus, Apple TV, and iPad Pro complete with 3D...

Read Time:1 Minute, 47 Second

Apple Watch On Track to Capture 68% of Smart Watch Market According to Report

Thomas Ng

August 18, 2015

Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...

Read Time:5 Minute, 54 Second

Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

Read Time:2 Minute, 26 Second

Apple Updates iPod with New Colours, A8 Chip, 8 Megapixel iSight Camera & Apple Music

Joshua Hughes

July 16, 2015July 16, 2015

Apple has introduced it's next version of the iPod, and unveiled a new lineup of colours for all models, including space gray, silver, gold, pink...

Read Time:3 Minute, 32 Second

Branding Featured News Technology

Apple Shakes Up Music Streaming Services with the Launch of Apple Music

Thomas Ng

June 9, 2015July 4, 2023

With a Worldwide Debut 30 June in Over 100 Countries, the New Service Will Rival Established Brands like Spotify. Apple has unveiled Apple Music, a...

Read Time:4 Minute, 16 Second

Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...