Apple Archives | World Branding Forum

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With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...

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Advertising Featured General News

Google unveils new Pixel Watch

Joshua Hughes

May 13, 2022

The Google Pixel smartwatch has been revealed. Google’s first smartwatch combines its own Wear operating system with Fitbit health tracking. Fitbit was acquired by Google...

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Featured General News

Apple becomes first firm to hit $3tn market value

Joshua Hughes

January 5, 2022June 13, 2023

The firm Apple’s share price has risen by around 5,800% since co-founder and former chief executive Steve Jobs unveiled the first iPhone in 2007. Apple...

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Branding Featured News Technology

Apple powers ahead in new renewable energy solutions

Thomas Ng

April 20, 2021

A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030 Apple...

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Campaigns Featured News

Apple donates PPE gears to Zambia to fight against Covid-19 and HIV

Thomas Ng

December 2, 2020

As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June 2021...

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Branding Featured Marketing News

Emirates partners Barclays for its First US Co-branded Credit Card

Anisha Kapoor

September 15, 2020

The credit card launch is in line with Emirates Skywards' strategy of offering its members more opportunities to earn Miles on the ground Emirates Skywards,...

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Featured News Technology

Apple announces its expansion of renewable energy footprint in Europe

Thomas Ng

September 9, 2020

While Apple’s operations are already powered by 100 per cent renewable energy and carbon-neutral, this new commitment will mean that by 2030, every Apple device...

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Featured News Technology

Apple announces Mac transition to Apple silicon

Thomas Ng

June 25, 2020

This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the entire...

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Featured News Technology

Mercedes-Benz launches its first ” Let’s talk Mercedes” podcast

Thomas Ng

June 1, 2020

The new podcast offers background stories from the world of Mercedes-Benz Luxury car brand and winner of the World Branding Awards, Mercedes-Benz has launched its "Let's...

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Featured News Technology

Apple announces its annual WWDC20 will be hosted virtually starting June

Thomas Ng

May 12, 2020

Apple has announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple Developer...

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Featured News Technology

Apple and Google collaborate on COVID-19 contact tracing technology

Thomas Ng

April 21, 2020

In the spirit of collaboration, Google and Apple, both technology companies, have announced a joint effort to enable the use of Bluetooth technology to help governments...

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Campaigns Featured News

Apple Airpods shut’s out the bustle with just a “snap” in latest ad

Eliza Jane

March 13, 2020

Apple Airpods latest advertisement with Flume will have you dancing through the day and night The Apple advertisement, titled "Snap," is a product demonstration. It...