Apparel Archives | World Branding Forum

Read Time:1 Minute, 9 Second

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

Read Time:1 Minute, 9 Second

Featured Marketing News

Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

Read Time:53 Second

Campaigns Featured News

Marciano Decks the Hols with Festive Designs

Olivia Pearce

October 23, 2018October 23, 2018

Marciano has created a holiday campaign that features a photography series curated for lifestyle and fashion magazines and its retail stores. Marciano, a key portfolio...

Read Time:52 Second

Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

Read Time:1 Minute, 47 Second

Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

Read Time:2 Minute, 36 Second

Campaigns Featured News

Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

Read Time:2 Minute, 36 Second

Branding Featured News

Ducati Opens Newest Exclusive Showroom in New York City

Olivia Pearce

April 27, 2018

Grand Opening Event in Manhattan Showcases Completely Renovated Store, Now Dedicated Exclusively to Ducati Motorcycles, Accessories and Apparel The bustling streets of Manhattan were rumbling with...

Read Time:1 Minute, 34 Second

Advertising Featured Marketing News

BEARPAW Premiers New Campaign for Winter

Anisha Kapoor

October 31, 2017November 1, 2017

In addition to the new autumn television commercial campaign, BEARPAW will continue to strengthen its sales and marketing efforts over the next year BEARPAW, a...

Read Time:48 Second

Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...

Read Time:1 Minute, 0 Second

Advertising Featured News Videos

Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

Read Time:1 Minute, 20 Second

Branding Featured News

New York & Company Ties Up with Gabrielle Union

Olivia Pearce

August 16, 2017August 17, 2017

New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores. New York & Company...

Read Time:1 Minute, 35 Second

Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...