Amazon Archives | World Branding Forum

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People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Campaigns Featured News

Amazon announces US$10 million grant for Net-Zero Carbon plan

Olivia Pearce

April 23, 2020

Amazon, an e-commerce company, announced a US$10 million/£8 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains,...

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Branding Industry

Rebranded Influencer Matchmaker unveils brand new look

Nathaniel Mark

October 15, 2019October 17, 2019

Award-winning influencer marketing agency, Influencer Matchmaker, has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength...

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Technology

Amazon recruit Samuel L Jackson for Alexa

Thomas Ng

September 27, 2019

Amazon have recruited Samuel L Jackson to feature as a voice on the smart speaker system, Alexa. Customers will be able to interact with the...

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Advertising Featured News

Tupperware TV campaign promotes ‘More Time Living’ in India

Nathaniel Mark

September 18, 2019

Tupperware lets consumers have more time living, laughing, learning, loving and lazing Tupperware has launched a brand campaign in India called 'More Time Living'. The...

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Advertising Industry Marketing

WPP to open new campus in San Francisco

Anisha Kapoor

August 30, 2019

WPP move shows commitment to serve companies like Amazon, Facebook and Google WPP will create a co-location campus in the heart of the US tech...

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PetSafe Introduces Alexa Integrated Automatic Pet Feeder

Thomas Ng

August 9, 2019

PetSafe latest feeder works with Amazon Echo and Amazon Dash Replenishment for added convenience PetSafe Brand, a global leader in innovative pet product solutions, has...

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Branding Featured Marketing News

Lady Gaga launches beauty range on Amazon

Anisha Kapoor

July 10, 2019July 15, 2019

Lady Gaga has announced she will be launching her beauty range Haus Laboratories, exclusively on Amazon. The infamous singer has chosen the platform as she...

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Featured Marketing News Technology

Tesco to launch cashier-less stores

Thomas Ng

June 27, 2019June 27, 2019

Following in the footsteps of Sainsbury's and Amazon, Tesco is set to launch checkout free stores using AI (artificial intelligence). The supermarket giant has been...

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General News

Morrisons and Amazon expand same-day delivery

Anisha Kapoor

June 14, 2019

Morrisons and Amazon will be bringing their same-day delivery service to Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth. Following its success in Leeds, Manchester, Birmingham, and...

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Branding News

Amazon now the world’s most valuable brand

Olivia Pearce

June 11, 2019August 30, 2019

Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...

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Industry News Technology

Amazon to launch drone delivery ‘within months’

Thomas Ng

June 6, 2019

Amazon will begin drone delivery 'within months' they announced yesterday. At their re:MARS conference held in Las Vegas, the online retailer said that the drones...