Amazon have recruited Samuel L Jackson to feature as a voice on the smart speaker system, Alexa.
Customers will be able to interact with the Hollywood star via Alexa, choosing between a version where he swears, and a version where he doesn’t. The system will also feature some famous lines and phrases from the Pulp Fiction actor.
Users will have to pay for the celebrity voice feature, with more celebrities being released. Jackson is the first and will be available later in the year.