Advertising Archives | World Branding Forum

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Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...

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Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...

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Campaigns Featured News Videos

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

Joshua Hughes

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

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Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

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Industry News Social Media

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Joshua Hughes

June 24, 2015June 30, 2015

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

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Advertising Featured Industry News

62nd Cannes Lions Festival of Creativity Opens; Announces First Winners

Joshua Hughes

June 23, 2015June 23, 2015

Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival of...

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Advertising Featured Industry News

Ogilvy & Mather Worldwide Chairman and CEO to retire in second half of 2016

Joshua Hughes

June 19, 2015June 21, 2015

Miles Young will become the next Warden of New College at Oxford University. Ogilvy & Mather has announced that Miles Young, Worldwide Chairman and CEO...

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Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

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Advertising Featured Industry News

Leo Burnett Forecasts 2015 Cannes Lion Winners In 28th Cannes Predictions

Joshua Hughes

June 12, 2015July 4, 2023

Predictions Feature 20 Contenders and Global Industry Trends. Leo Burnett Worldwide revealed its 28th annual Cannes Predictions anticipating the results of this year's 62nd Cannes...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Branding Campaigns Featured Marketing News

Shell To Celebrate 100 Years in the US by Giving Away a BMW Every Day – For 100 Days!

Olivia Pearce

June 4, 2015July 4, 2023

Brand Commemorates 100th Anniversary with Times Square Celebration and 100 BMWs in 100 Days Giveaway. Shell announced it is embarking on its largest campaign ever...

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Branding Design Featured Marketing News

Chewits Celebrates 50th Anniversary with Special Edition Retro Products; Launches Own Facebook App

Anisha Kapoor

June 4, 2015July 4, 2023

For 50 fun-packed years, Chewits has taken the U.K. on a taste adventure with their fantastic sweets. This year marks Chewits’ 50th anniversary. It all...