Advertising Archives | World Branding Forum

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Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Advertising News

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of the Year

Joshua Hughes

August 3, 2015June 2, 2023

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad Jakeman,...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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Advertising Featured News

Three Winners Announced for Fifth and Final Cannes Chimera Challenge

Joshua Hughes

July 29, 2015

Teams From Singapore, UK And Vietnam Receive $160,000 Funding To Realise Their Ideas To Support The Global Citizen Project The Cannes Lions International Festival of...

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Campaigns Featured News

Keds Launches New Global Brand Platform; Debuts Ad Campaign Featuring Taylor Swift

Olivia Pearce

July 23, 2015

Keds has launched "Ladies First Since 1916", a new global brand platform with a fresh perspective on what it means to be a woman today...

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Branding Featured News

Sarah Jessica Parker is the New Face of Jordache

Olivia Pearce

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women's collection. The brand's new campaign was shot by...

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Campaigns Featured News

Zebra Pen’s New Branding Campaign Helps Consumers Find Zen

Joshua Hughes

July 21, 2015

Zebra Pen, a global leader in the writing instrument industry, has unveiled its new branding campaign – Find Zen in Your Pen The campaign features...

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Campaigns Featured News

Sling TV Rolls Out First National U.S. Advertising Campaign Targeting Millennial Consumers

Olivia Pearce

July 20, 2015

Campaign juxtaposes “Old TV” with Sling TV’s new TV model Sling TV today released its first U.S. advertising campaign nationally across TV, social and digital...

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Campaigns Featured News Videos

euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia Vodianova

Olivia Pearce

July 17, 2015July 17, 2015

Campaign Celebrates the Fragrance's 10 Anniversary Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...

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News Technology

52 Percent of all Smartphone Shoppers in the U.S. Use iOS 8

Thomas Ng

July 14, 2015

Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Advertising Featured News

Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...