Advertising Archives | World Branding Forum

TBWA Names Dawson Global ECD for Nissan United

March 29, 2016March 29, 2016

The appointment marks Neil Dawson’s return. He was TBWA Creative Director in the London office from 2003 to 2005 TBWA has named Neil Dawson (pictured) the Executive Global...

Read Time:1 Minute, 28 Second

Acura Races to the Tracks with NSX GT3 Debut

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....

Read Time:2 Minute, 15 Second

Dodge Commands the Wheel with 16.3m Views

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

Read Time:1 Minute, 23 Second

Aeromexico Clears the Air with Fleet Revamp

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

Read Time:1 Minute, 2 Second

Traveleze Inspires Dream Getaways with Major Push

March 17, 2016March 17, 2016

The spot endeavours to connect travellers with dream getaways as well as holiday-planning convenience via the brand’s website UK-based online travel assist service, Traveleze, is...

Read Time:1 Minute, 26 Second

Harley-Davidson Revs Up Brand Experience with Global Push

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

Read Time:1 Minute, 11 Second

TBWA Elevates Niemcewicz to MD for Engage

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

Read Time:1 Minute, 33 Second

Honda Reaches Greatness with All-New Civic

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

Read Time:1 Minute, 28 Second

March 14, 2016March 14, 2016

Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...

Read Time:57 Second

Maxus Names Marshall New Head of Programmatic

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

Read Time:1 Minute, 46 Second

Skechers Signs On Meghan Trainor for Originals Push