Advertising Archives | World Branding Forum

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Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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Advertising Featured News Videos

Mytyres.co.uk Meets Tyre-Changing Season with Deal

Joshua Hughes

April 8, 2016April 23, 2016

Orders via Mytyres.co.uk can be delivered to a customer’s preferred address or to one of more than 2,000 partner fitting stations UK-wide. Mytyres.co.uk, Europe’s largest online...

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Advertising Featured News

Omnicom Launches TBWA\WorldHealth with Callahan to Lead

Deborah Joy Peter

April 8, 2016June 16, 2016

Alongside its local market strengths, all TBWA\WorldHealth offices under Omnicom Health will be linked by TBWA's culture of innovation Omnicom Health Group has combined two...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Advertising News

Razorfish’s King Lands on Black Enterprise List

Deborah Joy Peter

April 7, 2016June 16, 2016

The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies. Razorfish, part of the Publicis.Sapient network, has...

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Featured Marketing News

#RockYourLegs Adds Shine to Schick Shave with Emojis

Anisha Kapoor

April 6, 2016April 9, 2016

Schick and Skintimate have created emojis for the latest installation of #RockYourLegs. Legs have been added to increase the impact of the push. The branding exercise is now in its second year....

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Advertising Featured News

TBWA/Chiat/Day Names Reyes MD for New York

Joshua Hughes

April 6, 2016June 16, 2016

She joins the network as the day-to-day operational lead for the agency as well as the principal liaison across all TBWA roster clients. TBWA\Chiat\Day has...

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Advertising Featured News Videos

Skechers Performance Extends Kuchar’s Ambassadorship

Joshua Hughes

April 5, 2016April 5, 2016

He’s part a new push themed GOLF SCHOOL which features three other golf pros—Belén Mozo, Billy Andrade, and Colin Montgomerie Skechers Performance, under Skechers USA,...

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Booking.com Romanticises Travel with Wedding Plans

Joshua Hughes

April 4, 2016April 4, 2016

The push depicts a fictitious campaign based on the real wedding of comedians and Hollywood actors, Jordan Peele and Chelsea Peretti Online travel platform, Booking.com,...

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Advertising Campaigns Featured News

T-Mobile Dials Out Duopoly with Binge On Up

Joshua Hughes

April 1, 2016April 1, 2016

The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge T-Mobile has launched Binge On...

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PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...