Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury.

Cannes Lions Innovation, the specialist event which explores data and tech as creative catalysts, has unveiled juries for the two categories to form its associated awards. Gain Theory’s WW Chief Operating Officer and EMEA Chief Executive Officer, Manjiry Tamhane (pictured), has been selected.

She will act as juror on the Creative Data Lions which showcases creative work where the use, interpretation, analysis or application of data has been instrumental to the idea. Her appointment marks commitment to making the jury work hard in the interest of driving creative effectiveness through the application of data and insight.

Based in London, her focus at the agency, a global marketing foresight consultancy launched in 2015, is to lead commercial, operational and financial strategy. She previously spent 10 years on the client side in the retail industry and more recently, held the title of Global Managing Director at Ohal, a marketing effectiveness consultancy.

Throughout her career, Tamhane has been passionate about delivering actionable insights and driving home the ‘so what factor’ for the businesses she has worked for, both client-side as well as her clients globally, across several sectors within her consultancy remit.

Her guiding principle is that all recommendations, delivered via data and innovation, have a positive business impact on a company’s bottom line. Connecting data, creativity and outcomes against KPIs via a high touch consultative approach is of paramount importance to her.

Additionally, her vision has led to Gain Theory’s incredibly high client retention rate. As an accomplished author and speaker, she has been an advocate in the industry for the importance of balancing magic and logic as well as the challenges and opportunities resulting from the Internet of Things.

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