Advertising Archives | World Branding Forum

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The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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TBWA Fills President Role for Los Angeles

Joshua Hughes

May 11, 2016May 11, 2016

Erin Riley brings to the TBWA role over 15 years of experience across multiple industries as well as brand, agency, and start-up cultures. TBWA\Chiat\Day has...

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Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Huawei Dials into United Kingdom with P9

Joshua Hughes

May 9, 2016May 12, 2016

Henry Cavill and Scarlett Johansson are the faces of the Huawei P9 campaign and will lead a new spot airing in the UK this month....

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Procter & Gamble Comes out Strong with 10.3 Million Views

Joshua Hughes

May 6, 2016May 6, 2016

The Procter & Gamble push was created for its Tide, Pampers, and Bounty brands and is inspired by the Rio 2016 Olympic Games. Procter &...

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Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

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American Icons Drops New Beat for Macy’s Campaign

Joshua Hughes

May 4, 2016May 4, 2016

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more. Macy’s has launched its American Icons...

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Holiday Inn Takes Journey to Extraordinary Further

Joshua Hughes

May 3, 2016May 3, 2016

Currently in its third year, the push celebrates the adventures of the many guests who walk through the doors of Holiday Inn daily. Holiday Inn,...

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Twix Debuts Coffee with a Twix for Nordic Region

Joshua Hughes

April 29, 2016April 29, 2016

Emphasising the ‘duo’ feature of the candy bar, Coffee with a Twix spins a twist around the plot by filling the spot with identical twins....

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Featured Industry News

Ogilvy & Mather Reclaims World’s Most Effective Effie Title

Anisha Kapoor

April 29, 2016April 29, 2016

Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....

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Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...