Advertising Archives | World Branding Forum

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For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Manchester City Signs Mundipharma in Four Markets

Joshua Hughes

September 30, 2016September 30, 2016

Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Dairy Queen Goes All Day with Fan Favourite Lunch

Joshua Hughes

September 28, 2016September 28, 2016

Due to popular demand, Dairy Queen has relaunched its $5 Buck Lunch, a limited-time offer now available all day through October. Dairy Queen has launched...

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Kantar Public Debuts with Michelle Harrison to Lead

Joshua Hughes

September 26, 2016September 26, 2016

Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE. Kantar has launched a new global brand, Kantar...

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Okura Nikko Beefs Up Gastronomy via One Harmony

Joshua Hughes

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...

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Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

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IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

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Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...