Advertising Archives | World Branding Forum

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Townsend to Expand Wunderman's Regional Footprint via Data and Digital Marketing Wunderman has appointed Haydn Townsend as Group Chief Executive Officer of South Africa, effective...

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Advertising Industry News

Deschner is New TBWA\Chiat\Day’s Chief Innovation Officer

Joshua Hughes

January 23, 2017

The former CEO of Ogilvy Malaysia returns to LA for a Dual Role at TBWA/Chiat/Day TBWA\Chiat\Day Los Angeles welcomed John Deschner in the newly-created hybrid...

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Industry News

Dentsu Appoints Toshihiro Yamamoto as new President & CEO

Anisha Kapoor

January 19, 2017January 19, 2017

The Board Decided on Three New Appointments After Tadashi Ishii Stepped Down in December 2016 Dentsu Inc. has selected Toshihiro Yamamoto to succeed Tadashi Ishii...

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Advertising Industry News

Francis Wee Joins Ogilvy as Executive Creative Director

Anisha Kapoor

January 18, 2017January 19, 2017

Wee Has 30 Years of Advertising Experience and A Trail of Awards Including the D&AD Black Pencil Ogilvy & Mather Singapore has appointed Francis Wee...

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Advertising News Social Media

World of Coca-Cola Unveils #ShareaCokewithATL Gallery

Joshua Hughes

January 16, 2017January 16, 2017

12 Instagram Influencers Contributed Photographs Showing How They “Share a Coke with Atlanta” in Coca-Cola’s Hometown Coca-Cola has been an Atlanta icon since the first...

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Advertising Featured Marketing News

Hydroxycut Welcomes Chris Lane as Brand Ambassador

Anna Yuu

January 11, 2017

Chris Lane Will Interact and Engage with Consumers and Feature in the Weight Loss Supplement Brand’s Integrated Marketing Campaign Hydroxycut – a brand from Iovate...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Advertising Featured News Videos

Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

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Advertising Featured News Videos

Duracell Saves Christmas with Doorstep Deliveries

Joshua Hughes

December 28, 2016June 14, 2023

Duracell collaborated with Postmates over the Christmas season to create an on-demand delivery service targeting three American cities. Duracell recently partnered with Postmates to create...

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Advertising Featured News Videos

Cartier Ushers in the Holidays with a Winter Tale

Joshua Hughes

December 23, 2016December 23, 2016

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...

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Advertising Featured News

Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...