Advertising Archives | World Branding Forum

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Foot Locker has partnered with DeMarcus Cousins and Ndamukong Suh for its latest back-to-school advertising push, Make an Impression. Foot Locker has released a new...

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Wix Launches Reiko Wakai into Zero-Gravity Shoot

Joshua Hughes

August 8, 2017August 8, 2017

Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial. Global software platform, Wix,...

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Nordstrom Dresses to Inspire in Fall Campaign

Joshua Hughes

August 7, 2017August 9, 2017

Nordstrom partners with photographer, Max Fargo, and director, Clara Cullen, for latest ad push to capture styles the way people wear them. Nordstrom has launched a...

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Bebe Struts Down the Runway with #BeYouBebe

Joshua Hughes

August 3, 2017August 3, 2017

Bebe has unveiled its latest ad campaign—Be Bold. Be Different. Be You.—which features four fashion, music, and social media influencers. Bebe has launched an influencer...

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Footaction Raps into the Season with Summer Hustle

Joshua Hughes

August 2, 2017August 3, 2017

Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Hoka One One Ups Game with Karl ‘Speedgoat’ Meltzer

Joshua Hughes

August 1, 2017August 1, 2017

Hoka One One partnered with Karl Meltzer to launch the Speedgoat 2 and roll out its latest film which documents the pro runner’s career. Hoka...

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AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

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Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Fanta Debuts Be More Than One Flavor Campaign

Joshua Hughes

July 27, 2017August 1, 2017

Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...

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Design Featured News Technology

Grey Grows Digital in France with Sensio Takeover

Thomas Ng

July 27, 2017August 1, 2017

Grey has acquired Sensio, a digital agency in France whose services include design, technology, consulting, and customer acquisition. Marketing communications network, Grey, has acquired Sensio,...

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Coca-Cola Zero Reveals New Name and Fresh Look

Joshua Hughes

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

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Dove and Shonda Rhimes Release Meet Kylee Film

Joshua Hughes

July 25, 2017July 25, 2017

Dove and Shonda Rhimes enlist an all-female crew to demonstrate one woman’s powerful journey in redefining beauty on her own terms. Dove Real Beauty Productions...