Advertising Archives | World Branding Forum

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Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...

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Advertising Industry

AMMUNITIONagency Names Whitney Pillsbury Chief Creative Officer

Anisha Kapoor

April 4, 2018May 8, 2018

Atlanta-Based Digitally-Led Creative Shop AMMUNITIONagency Continues Buildout of Senior Leadership AMMUNITIONagency officially hired Whitney Pillsbury, who most recently served as Executive Creative Director at Publicis NY...

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Advertising Industry

Lumentus Expands Expertise; Adds Strategic Messaging Veteran

Anisha Kapoor

March 27, 2018

Major Expansion by Lumentus Continued with Addition of Eric Shultz Experienced messaging strategist and former broadcast journalist, Eric Schultz, has joined the digital communications agency,...

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Advertising Industry Marketing

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Anisha Kapoor

March 23, 2018March 23, 2018

DePalma Will Lead Targeted Digital and Print Advertising Business, which Joined Meredith's Local Media Group after Acquisition of Time Inc Meredith Corporation has promoted Klarn DePalma...

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Advertising Featured News

The Body Shop Launches First US Out-of-Home Ad Campaign

Joshua Hughes

March 20, 2018

Newest 'Forever Against Animal Testing' Ads by The Body Shop Reach Audiences On-the-Go in Prime Locations, Including New York City's First Liveboards Installation Outside of...

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Campaigns Featured News

Quirky Dance Move Goes Viral in Coca-Cola Ad, ‘Meme’

Olivia Pearce

March 19, 2018

Ad by Coca-Cola Created by Southeast Asia Business Unit in Singapore, to Resonate in Various Markets The Coca-Cola ad campaign is aimed at helping young people...

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Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...

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Advertising Industry Marketing

UK Maintains Leader Status Among Business Leaders Finds WPP Survey

Anisha Kapoor

March 16, 2018

Brand UK Survey by WPP Shows UK Maintains Major Leader Status Amongst Global Business Leaders and Citizens Despite Brexit Impact As Britain continues to untangle itself...

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Advertising Industry Marketing

ABC and PEOPLE Team Up for Another Television Event on Royal Family

Anisha Kapoor

March 13, 2018

'The Story of The Royals,' A Four-Hour Primetime Documentary Event by ABC and People, to Premiere August 2018 Following the critical and ratings success of...

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Advertising Branding Industry Marketing

RITTA Celebrates Three Awards for Creativity in BMW Video Marketing

Anisha Kapoor

March 7, 2018March 7, 2018

Three AVA Awards Awarded to RITTA In Recognition for Creative Excellence in Video Marketing from BMW and MINI RITTA, a full-service marketing and advertising agency,...

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Advertising Industry Marketing Public Relations

Burson-Marsteller Merges with Cohn & Wolfe Announced WPP

Anisha Kapoor

February 28, 2018

Burson Cohn & Wolfe Becomes One of the World’s Largest Communications Agencies Burson-Marsteller, a public relations and communications firm, and Cohn & Wolfe, a communications agency, have...

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Advertising Industry

Meredith Agrees to Sell Time Inc. UK to Epiris

Anisha Kapoor

February 27, 2018

Time Inc. was in Process of Selling Its UK Company When Acquired by Meredith Meredith Corporation has entered into a binding agreement with Epiris Fund II,...