Advertising Archives | World Branding Forum

Read Time:2 Minute, 0 Second

Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid Parents today see picture-perfect families everywhere, especially in...

Read Time:3 Minute, 25 Second

Advertising Featured News

American Express Unveils New Global Brand Platform Campaign

Joshua Hughes

April 10, 2018

Supporting People as Life and Business Become Increasingly Interconnected at the Heart of American Express Campaign American Express has unveiled a new global brand platform...

Read Time:1 Minute, 52 Second

Advertising Featured News

Bud Light Introduces Two New Flavours Just In Time for Summer

Joshua Hughes

April 9, 2018May 8, 2018

Brewed with Real Orange and Lime Peels, the Bud Light Citrus Portfolio is Primed for Summer Just in time for summer, Bud Light is expanding...

Read Time:1 Minute, 58 Second

Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

Read Time:2 Minute, 20 Second

Advertising Featured News

Suave Campaign Pulls Curtains on Crazy Tricks in Hair Ads

Joshua Hughes

April 6, 2018May 8, 2018

Newest Campaign by Suave Features Models and their Self-Styled Hair Consumers are more often than not shown one of those hair commercials that flaunts blindingly...

Read Time:1 Minute, 42 Second

Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

Read Time:1 Minute, 39 Second

Campaigns Featured News

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Olivia Pearce

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...

Read Time:2 Minute, 45 Second

Advertising Industry

AMMUNITIONagency Names Whitney Pillsbury Chief Creative Officer

Anisha Kapoor

April 4, 2018May 8, 2018

Atlanta-Based Digitally-Led Creative Shop AMMUNITIONagency Continues Buildout of Senior Leadership AMMUNITIONagency officially hired Whitney Pillsbury, who most recently served as Executive Creative Director at Publicis NY...

Read Time:1 Minute, 48 Second

Advertising Industry

Lumentus Expands Expertise; Adds Strategic Messaging Veteran

Anisha Kapoor

March 27, 2018

Major Expansion by Lumentus Continued with Addition of Eric Shultz Experienced messaging strategist and former broadcast journalist, Eric Schultz, has joined the digital communications agency,...

Read Time:1 Minute, 42 Second

Advertising Industry Marketing

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Anisha Kapoor

March 23, 2018March 23, 2018

DePalma Will Lead Targeted Digital and Print Advertising Business, which Joined Meredith's Local Media Group after Acquisition of Time Inc Meredith Corporation has promoted Klarn DePalma...

Read Time:2 Minute, 3 Second

Advertising Featured News

The Body Shop Launches First US Out-of-Home Ad Campaign

Joshua Hughes

March 20, 2018

Newest 'Forever Against Animal Testing' Ads by The Body Shop Reach Audiences On-the-Go in Prime Locations, Including New York City's First Liveboards Installation Outside of...

Read Time:1 Minute, 43 Second

Campaigns Featured News

Quirky Dance Move Goes Viral in Coca-Cola Ad, ‘Meme’

Olivia Pearce

March 19, 2018

Ad by Coca-Cola Created by Southeast Asia Business Unit in Singapore, to Resonate in Various Markets The Coca-Cola ad campaign is aimed at helping young people...