Advertising Archives | World Branding Forum

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"Welcome Home" by Apple and directed by Oscar-winning director Spike Jonze earns most awarded campaign Apple earned top honours at the Association of Independent Commercial...

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Advertising Featured News

Doritos Creates the World’s Largest Doritos Chip Made in Jurassic Park

Joshua Hughes

June 18, 2018June 18, 2018

Limited-Edition Giant Doritos Gifted to Fans on Twitter; Final Jurassic Doritos Chip Auctioned for Charity In an "experiment" gone horribly right, Doritos have become dinosaur-sized...

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Advertising Industry

WARC to Join Cannes Lions’ New Digital Offering, The Work

Anisha Kapoor

June 18, 2018

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness Cannes Lions announced that WARC, a global authority on advertising and media effectiveness, will...

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Campaigns Featured News

American Rhino Launches Its Summer 2018 Campaign

Olivia Pearce

June 15, 2018

Campaign by American Rhino to launch in-store, online, and via social media; and to be comprised of photo, video, and editorial elements exhibiting the aesthetic...

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Advertising Featured News

Hyundai Marketing Plan Preps for All-New Veloster’s Appearance

Joshua Hughes

June 15, 2018

New Ant-Man and The Wasp-inspired Hyundai commercial captures an awkward stoplight exchange featuring the all-new 2019 Veloster Turbo The all-new Hyundai Veloster will be making...

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Advertising Industry

Publicis Groupe Appoints Tom Kao as Hong Kong CEO

Anisha Kapoor

June 14, 2018

Kao brings over 20 years of management experience to Publicis Groupe Publicis Groupe today announced that Tom Kao has been appointed as CEO of Publicis...

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Advertising Industry

JCDecaux Launches Automated Planning and Trading Platform

Anisha Kapoor

June 14, 2018

VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

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Campaigns Featured News

Herbalife Partners With American Red Cross On #MissingType Campaign

Olivia Pearce

June 13, 2018

Campaign by American Red Cross in partnership with Herbalife to increase awareness for much needed blood donations In its ongoing support of the American Red...

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Advertising Featured News

Lexus Ad Reveals Its Relentless Attention to Detail

Joshua Hughes

June 12, 2018

New Lexus Performance, Crafted to the Extreme campaign made in partnership with Rhys Millen and Ozan Biron Crafting exceptional performance vehicles for luxury automaker Lexus...

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Advertising Featured News

Nick and Ric Offerman Celebrate Father’s Day with Lagavulin

Joshua Hughes

June 12, 2018

My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Advertising Industry Marketing

Wunderman Appoints Ian Sohn as President of Wunderman Chicago

Anisha Kapoor

June 11, 2018

Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...