Advertising Archives | World Branding Forum

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

Read Time:1 Minute, 20 Second

Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

Read Time:1 Minute, 9 Second

Dunkin’ Elevates Coffee Focus with New Name

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

Read Time:2 Minute, 43 Second

Featured Industry News

JCDecaux Wins £280m Advertising Contract with Network Rail

September 14, 2018

JCDecaux and Network Rail have signed a 5-year deal that will see the number one outdoor advertising company worldwide deliver an improved station environment with...

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Featured Industry News

Mel Edwards Appointed As Global Chief Executive Officer of Wunderman

Advertising Industry News

September 13, 2018

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark...

Read Time:2 Minute, 28 Second

WPP Names Mark Read As Chief Executive Officer

September 3, 2018September 3, 2018

Advertising house WPP has named Mark Read as its Chief Executive Officer, succeeding Martin Sorrell. WPP announces the appointment of Mark Read as Chief Executive...

Read Time:2 Minute, 15 Second

Elton John Enters the Rap Scene in New Snickers Ad

August 30, 2018

Latest Snickers ad builds on the 'Locker Room' spot featuring Joan Collins and Stephanie Beacham, and the 'Mr Bean Kung-Fu Master' ad from 2014 Captain Fantastic Elton...

Read Time:2 Minute, 50 Second

Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

Read Time:2 Minute, 46 Second

American Express Backs Fans with Innovative Benefits at the 2018 US Open Tennis Championships

August 23, 2018June 13, 2023

American Express continues long-standing relationship with Venus Williams in 2018 US Open ad campaign Entering the 25th year of its partnership with the United States...

Read Time:1 Minute, 16 Second

adidas Running Launches PureBOOST GO for City Running