Advertising Archives | World Branding Forum

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NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...

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Mitsubishi Surprises with Punking the Test Drive

Joshua Hughes

October 11, 2018October 11, 2018

Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...

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Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

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Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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Leo Burnett Appoints Chris Bergen in Chicago

Joshua Hughes

October 3, 2018October 6, 2018

Joining Leo Burnett Chicago from We Are Unlimited, Chris Bergen will direct the cross-functional team tasked with driving the Kellogg remit. Leo Burnett has named...

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Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

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Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

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Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

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JCDecaux Wins £280m Advertising Contract with Network Rail

Anisha Kapoor

September 14, 2018

JCDecaux and Network Rail have signed a 5-year deal that will see the number one outdoor advertising company worldwide deliver an improved station environment with...

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Mel Edwards Appointed As Global Chief Executive Officer of Wunderman

Anisha Kapoor

September 13, 2018

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark...