Advertising Archives | World Branding Forum

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Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Foot Locker Takes Nike Home for the Holidays

Joshua Hughes

December 5, 2018December 5, 2018

Foot Locker is collaborating with artistes and athletes from three US cities for the launch of the Home & Away sneaker collection from Nike. Foot Locker...

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AccorHotels to Tap Millions with Great Big Story

Joshua Hughes

November 30, 2018November 30, 2018

AccorHotels partners with Great Big Story to introduce its premium travellers to the makers of fine architecture, art, music, and culture. AccorHotels has partnered with...

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Tim Hortons Tells True Stories of Real Canadians

Joshua Hughes

November 29, 2018November 29, 2018

Breathing new life into its True Stories campaign platform, Tim Hortons is releasing a six-video creative series to inspire Christmas kindness. Canadian food and beverage...

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Petco Barks Up the Right Tree for Christmas

Joshua Hughes

November 26, 2018November 27, 2018

Petco has released its Holiday Tails push across multiple channels to include broadcast, digital, social media, and in-store advertising. Petco has created a campaign encouraging...

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Grey Grows New York with Four Creative Heads

Joshua Hughes

November 23, 2018November 23, 2018

Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York. Worldwide chief...

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Ram Trucks Takes Thanksgiving on the Road

Joshua Hughes

November 22, 2018November 22, 2018

Ram Trucks has launched a holiday push with a short film. With the title Thanksgiving Grace, the spot was developed for American television. Ram Trucks...

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Payless Does More with Holiday Pop-Ups

Joshua Hughes

November 21, 2018November 21, 2018

Fashion and footwear retailer, Payless, is jazzing up holiday shopping with a series of pop-up retail stores, the latest of which is in New York....

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Tiffany Dreams Up Wonder with Zoë Kravitz

Deborah Joy Peter

November 21, 2018November 21, 2018

Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others. Tiffany &...

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Branding Featured News

Zyppah Passes Ambassador Title to Shaq O’Neal

Olivia Pearce

November 21, 2018November 21, 2018

Zyppah enlists basketball legend, Shaquille O’Neal, to help continue its mission of bringing improved sleep to millions of snorers in America. Sleep health specialist, Zyppah,...