Advertising Archives | World Branding Forum

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Battery’s specialised capabilities bring a competitive advantage to Havas’ consultants of culture Havas Group announced today it has acquired a majority stake in Battery, a...

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Energizer mascot rebranded

Olivia Pearce

June 20, 2019June 20, 2019

Energizer and the pink rabbit mascot have been synonymous with batteries for a number of years. The mascot is now getting a makeover, to ensure...

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Advertising News

Unilever owned Ben & Jerry’s under fire

Joshua Hughes

June 19, 2019

Unilever, who owns, Ben & Jerry’s have come under fire from the Advertising Standards Agency for advertising too close to schools. The Advertising Standards Agency...

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Campaigns Featured

Jose Cuervo “Father of Tequila” Campaign Celebrates 250 Years

Olivia Pearce

June 17, 2019

Jose Cuervo "Father of Tequila" campaign puts heritage and provenance at the center of all forthcoming initiatives Jose Cuervo Tradicional announced today the launch of...

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Advertising Industry

IBM and Adweek Create Institute for Brand Marketing

Anisha Kapoor

June 17, 2019

IBM and Adweek offer e-learning courses and live events to help educate marketers undergoing transformation IBM and Adweek today announced the creation of the Institute...

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Advertising News

WWF and our plastic diet

Joshua Hughes

June 13, 2019

Research undertaken by WWF has prompted their latest advertising campaign highlighting plastic pollution and how much plastic people are eating. The research showed that people...

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Advertising News

#JoinTheStory with Wimbledon

Joshua Hughes

June 12, 2019

The 2019 Wimbledon Championships begin in just under three weeks. The #JoinTheStory multimedia campaign launched by the All England Lawn Tennis Club (AELTC) showcases the...

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Advertising Branding Campaigns News

Adidas brings the Creators Club to the UK

Olivia Pearce

June 11, 2019

Adidas will be launching their Creators Club in the UK following it’s huge success in the US. The Creators Club system allows consumers to rise...

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Advertising Branding News

‘Big on quality, Lidl on price’

Anisha Kapoor

June 5, 2019

Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’ The German retailer, who...

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Advertising Branding Campaigns News

Tango makes a comeback with new ‘Tanguru’ ads

Joshua Hughes

May 28, 2019May 29, 2019

‘Tanguru’ is a far-cry from the bald orange slapping characters in Tango adverts of the nineties. Launching two new adverts for the first time in...

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Advertising Campaigns Marketing News Videos

Gillette’s latest advert ‘First Shave’ champions inclusivity

Joshua Hughes

May 28, 2019May 29, 2019

Following the controversial start to the year with it’s 'We Believe: The Best Man Can Be' campaign, Gillette have launched a new advert. Featuring Samson...

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Advertising Branding Campaigns News Videos

‘Probably not the best beer in the world’ – Carlsberg’s new ad

Joshua Hughes

May 24, 2019May 29, 2019

Last night Carlsberg showcased their new advert for Danish Pilsner on ITV by advertising agency Fold7, starring Hannibal actor Mads Mikkelsen, who is also an...