Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’

The German retailer, who along with Aldi has helped transform the UK market for groceries, wants to remind customers of the quality of their products.

Kantar, the consumer knowledge experts reports Lidl’s rise in the grocery market share with a 5.8% year on year growth. This new campaign hopes to harness this momentum for the retailer, famous for it’s low prices, but keen to refocus on quality to ensure their customers keep returning.

The advert takes viewers through Lidl’s range of products from fresh fruit and veg, sustainable fish, household products and DIY items, reminding customers they are ‘big on British’ as well as quality.

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