adidas Archives | World Branding Forum

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adidas believes that with a single unexpected act, Creators can inspire others to invent and shape the world around them adidas is launching the latest...

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Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Design Marketing News

Adidas by Stella McCartney debuts Spring/Summer collection

Joshua Hughes

January 20, 2017

Karlie Kloss, Octavious Freeman and Chelsey Korus Join Adidas Campaign to Seek New Challenges Adidas by Stella McCartney launches its Spring/Summer campaign featuring three female...

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Foot Locker Goes Back to School with James Harden

Joshua Hughes

July 26, 2016July 26, 2016

Spotlighting adidas apparel and Ultra Boosts, the short by Foot Locker features NBA star, James Harden, and the voice of Colin Farrell. New York based...

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Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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Branding Featured News

Chelsea Football Club Unveils New Uniform Featuring Yokohama Tyres

Joshua Hughes

July 17, 2015

The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...

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Advertising Branding Campaigns Featured News

Adidas: Pharrell Williams, David Beckham, Rita Ora and Damian Lillard are not Superstars

Olivia Pearce

January 13, 2015July 4, 2023

When the Superstar shoe was first launched by adidas back in 1969, the word 'Superstar' was unambiguous. Today, the word has been corrupted to the...