Activations Archives | World Branding Forum

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A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Advertising Featured News

Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...

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Advertising Featured News Videos

Nike Aims Basketball High with Unlimited Together

Joshua Hughes

August 11, 2016August 11, 2016

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Branding Featured News

Hasbro Celebrates World Monopoly Day for 81st Bash

Deborah Joy Peter

March 18, 2016March 19, 2016

Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations Marking its 81-year heritage, Hasbro is commemorating...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...