Activations Archives | World Branding Forum

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Boots has partnered with buy-now-pay-later company Clearpay for a festive experiential pop-up at Westfield, London. Named 'Beauty Unwrapped' shoppers will be able to visit the...

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Allswell Parties in Bed with Crumbless Cake

Olivia Pearce

March 13, 2019March 14, 2019

For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...

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Barbie Inspires Young Girls with Be Anything Tour

Thomas Ng

March 8, 2019March 8, 2019

The Barbie Be Anything Tour will honour female role models across the United States, including American country music star, Kelsea Ballerini. For its 60th anniversary,...

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Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Branding Featured News

Kellogg’s Gets to Baking with Padma Lakshmi

Olivia Pearce

October 22, 2018October 22, 2018

Kellogg's has partnered with Padma Lakshmi, who will host a baking challenge to find a new ‘must-make’ cereal-themed holiday dessert. Kellogg’s has teamed up with...

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Campaigns Featured News Videos

OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

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Campaigns Featured News Videos

Timberland Celebrates 45 Years Outdoors

Deborah Joy Peter

October 17, 2018October 17, 2018

Building on Born in the Woods, Timberland takes its green passion outdoors with New York City events and a push in Chicago and LA. Timberland...

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Advertising Featured News Videos

Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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Featured Marketing News

NESTEA Sets Up Home Tour with Tiny House Debut

Anisha Kapoor

June 26, 2017June 26, 2017

NESTEA is launching a new line of brewed and reformulated classic iced teas through its Tiny House tour visiting Boston and other cities. NESTEA has...