Accenture Archives | World Branding Forum

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Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Campaigns Featured News Technology

Cathay Pacific Launches Asia Miles Marketing Campaign

Olivia Pearce

May 10, 2018

First of Its Kind Smart-Tech Collaboration from Cathay Pacific Transforms Rewards Programme to Enhance User Experience and Drive Business Efficiency The Cathay Pacific Group and...

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Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

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Branding Industry

Lumentus Boosts Social Media Expertise with New Addition

Anisha Kapoor

March 12, 2018

Latest Addition to Build Client Presence and Voice with Continuous Social Listening, Influencer Outreach, and Digital Content Creation for Lumentus Creative and accomplished digital strategist...

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Industry Marketing

Lumentus Strengthens SEO Expertise as Part of Wider Expansion

Anisha Kapoor

March 1, 2018

Marc Beharry Brings Digital Strategy Skills to Lumentus A veteran online strategist who brings a range of digital skills, Marc Beharry, has joined digital communications...

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Industry Technology

Oath Becomes Linux Foundation Gold Member

Anisha Kapoor

March 1, 2018

Oath Gold Membership Provides Opportunities to Benefit from Linux Foundation Experience and Expertise in Open Source Technology The Linux Foundation, a non-profit organisation enabling mass...

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Industry Marketing

Accenture to Acquire German Mackevision

Anisha Kapoor

January 10, 2018

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...

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Branding Featured Marketing News

Accenture to Help Enhance Full Customer Experience for Maserati

Olivia Pearce

November 29, 2017November 30, 2017

Accenture Interactive to Help Maserati Re-Imagine the Customer Experience and Boost Sales Accenture announced that Maserati, a premium luxury vehicle manufacturer, has appointed Accenture Interactive...

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Jeep Launches Innovative Customer Experience With The New Jeep Compass

Thomas Ng

March 30, 2017March 30, 2017

“Jeep Compass Visualiser” allows customers to walk around and discover the all-new Compass, before it physically arrives in showrooms The Jeep brand is introducing an...

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Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Marketing News

Accenture Acquires PacificLink to Boost Digital Marketing & Commerce Capabilities in Greater China

Anisha Kapoor

July 9, 2015July 9, 2015

Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region Accenture has increased its...