WPP Archives | World Branding Forum

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The decision to acquire the programmatic marketing solutions company supports the group’s objective to build on its existing client offerings Global media investment management network,...

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Industry Marketing News

Geometry Expands Mexican Footprint with Cacto Takeover

Thomas Ng

December 24, 2015December 24, 2015

The newly-acquired firm specialises in CRM programmes for multinationals across the automotive and pharmaceutical categories Brand activation agency, Geometry Global, has secured Cacto Arte e...

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Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Advertising Featured Industry News

Ogilvy & Mather Names the Late Tim Broadbent’s Successor

Anisha Kapoor

December 17, 2015December 17, 2015

Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW Ogilvy & Mather has promoted Anthony...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Branding Industry News

JWT Amps Up Digital with Cleartag Acquisition

Thomas Ng

November 24, 2015November 24, 2015

In the Middle East alone, WPP generates revenues of around $400 million (or £265 million) and employs over 3,000 people WPP-owned global marketing communications agency,...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...

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Campaigns Featured Marketing News

Maxus Powers Up Sleigh with National Book Tokens Adventure

Deborah Joy Peter

November 16, 2015November 16, 2015

The push aims to raise awareness surrounding the gift card and reaffirm why the brand’s offering is the perfect gift for book lovers WPP media...

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Marketing News Social Media

GroupM Dials Beyond Mobile with Yonder Takeover

Anisha Kapoor

November 11, 2015November 11, 2015

The acquisition continues GroupM's growth focus in new markets and emphasis on developing solutions for clients on digital platforms GroupM has added South Africa's specialised mobile marketing...

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News Public Relations

Cohn & Wolfe Wins Global Blue’s International PR Business

Deborah Joy Peter

November 6, 2015November 6, 2015

The firm will support the implementation of a global programme aimed at increasing awareness and understanding among retailers and consumers Communications agency, Cohn & Wolfe, has...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...