WPP Archives | World Branding Forum

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Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Industry News

Lightspeed Appoints Caroline Frankum to CEO for EMEA

Deborah Joy Peter

May 25, 2016May 25, 2016

In her new role at Lightspeed, she will oversee growth strategy, client management, and operational plans across the aforementioned region. Lightspeed Group, under WPP network,...

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Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

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Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...

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News Technology Videos

AKQA Acquires Potato in the UK to Elevate Digital

Thomas Ng

March 11, 2016March 12, 2016

Specialised in designing and building secure and scalable web applications, its work sits at the heart of many influential campaigns Digital services outfit, AKQA, has...

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Industry News Public Relations

Cohn & Wolfe UK Promotes Grant to Dual Role

Deborah Joy Peter

February 24, 2016February 24, 2016

The promotion follows a sustained period of growth at the firm, with the UK business having more than doubled in size since 2011 Cohn &...

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Advertising Featured Industry News

WPP Sets Up Africa Academy in Johannesburg

Deborah Joy Peter

February 10, 2016February 10, 2016

The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Marketing News Technology

Possible Worldwide Drives Its Optimism into Germany

Anisha Kapoor

January 28, 2016January 28, 2016

Founded in 1998, the outfit provides digital strategy, user experience, asset creation, and campaigns as part of its client services Global digital agency, Possible Worldwide,...

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Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...

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News Public Relations

H+K Beefs Up Public Relations in Canada

Anisha Kapoor

January 5, 2016January 5, 2016

The WPP agency plans to acquire the assets of Canadian-based public engagement service, Acertys, to expand its North American business WPP-owned public relations and public...

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Genesis Burson-Marsteller Beefs Up Indian Leadership

Deborah Joy Peter

December 24, 2015December 24, 2015

The firm has confirmed several key senior appointments and internal promotions which are slated to take effect at the onset of 2016 Global public relations...