World Branding Forum

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The new SweeTARTS campaign stars Troye Sivan alongside internet gaming sensation, Adam Montoya and LARPing expert, Momo O’Brien. Nestlé-owned candy brand, SweeTARTS, has launched its...

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Advertising Featured News

Sprite Uncaps New Season of Obey Your Verse Campaign

Joshua Hughes

June 16, 2016June 16, 2016

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...

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Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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DDB Elevates People with #PrideInTalent Movement

Joshua Hughes

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

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Air Canada Welcomes Americans with #TestDriveCanada

Joshua Hughes

June 3, 2016July 6, 2016

Targeting Los Angeles, San Francisco, New York, Boston, and DC, #TestDriveCanada offers travel tips around six Canadian cities. Air Canada has launched a digital advertising campaign called #TestDriveCanada,...

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Featured Marketing News Videos

Papa John’s Shoots Out Fresh Classics with Paul George

Deborah Joy Peter

May 24, 2016May 24, 2016

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

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#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Advertising Featured News Videos

Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...