World Branding Forum

Read Time:1 Minute, 31 Second

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

Read Time:58 Second

Advertising Featured News Videos

Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

Read Time:1 Minute, 48 Second

Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

Read Time:1 Minute, 51 Second

Featured Marketing News Videos

Budweiser Picks Designated Driver with Give a Damn

Deborah Joy Peter

September 14, 2016June 13, 2023

From 16 September, the tie-up with Lyft will see Budweiser provide up to 80,000 rides at peak party hours across four major U.S. cities. Budweiser has teamed...

Read Time:58 Second

American Express Canada Travels with Kevin Pillar

Thomas Ng

August 31, 2016August 31, 2016

Boosted through paid amplification, American Express Canada is targeting frequent travellers and driving them to the brand’s website. American Express Canada has launched a three-video...

Read Time:1 Minute, 39 Second

Featured Marketing News

Curio Tours Five American Cities with Gavin DeGraw

Deborah Joy Peter

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

Read Time:1 Minute, 1 Second

Huawei Wants to See India in Black and White

Deborah Joy Peter

August 8, 2016August 8, 2016

The Huawei My City in Black and White initiative aims to inspire photo aficionados to get outdoors and capture the essence of their city. Huawei...

Read Time:1 Minute, 35 Second

Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

Read Time:1 Minute, 7 Second

Advertising Featured News Videos

Subway Takes the High Road with Fresh Water 4 All

Joshua Hughes

July 27, 2016July 27, 2016

Set up within a five-kilometre radius of a Coca-Cola EKOCENTRE, the Subway push aims to alleviate the shortage of clean drinking water. Subway has partnered with...

Read Time:1 Minute, 20 Second

Branding Featured News

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

Read Time:1 Minute, 2 Second

Advertising Featured News

Kia Drives American Hispanic Market with El Maestro Deal

Joshua Hughes

July 18, 2016July 18, 2016

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

Read Time:1 Minute, 16 Second

Advertising Featured News

Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...