World Branding Forum

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Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Pizza Hut Rewards Families for Big Game Babies

Thomas Ng

January 29, 2019February 12, 2019

In line with its Overdeliver campaign, Pizza Hut will celebrate families having their first baby during the Big Game with a social media push. Pizza...

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Planters Takes Alex Rodriguez to the Big Game

Joshua Hughes

January 25, 2019February 9, 2019

Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut. Planters will debut...

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Branding Featured News

Molson Coors Canada Refreshes Brand Identity

Olivia Pearce

January 24, 2019January 24, 2019

The visual unification of all Molson Coors Canada brands celebrates seven generations of beer-making and 223 years of a storied heritage. As part of a...

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HyperX Launches We’re All Gamers Campaign

Joshua Hughes

January 17, 2019April 25, 2019

HyperX has launched its We’re All Gamers push, which will be part of the brand’s presenting sponsorship of the NBA Primetime on ABC.

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Dodge Partners with Lego for Metamorphosis

Joshua Hughes

January 3, 2019January 4, 2019

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...

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Campaigns Featured News Videos

Air Canada Sweetens Homecomings Worldwide

Joshua Hughes

December 17, 2018December 17, 2018

Celebrating homecomings at airports across the globe, Air Canada has surprised customers in Tokyo, Washington, Montreal, and other cities. Extending its Christmas campaign from last year,...

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Dodge Pimps Santa’s Ride in Social Media Series

Thomas Ng

December 5, 2018December 5, 2018

Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg. Dodge has unveiled Jolly Fast Man,...

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Campaigns Featured News

Italian National Tourist Board Charms Canadians

Deborah Joy Peter

December 4, 2018December 5, 2018

The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

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Ram Trucks Takes Thanksgiving on the Road

Joshua Hughes

November 22, 2018November 22, 2018

Ram Trucks has launched a holiday push with a short film. With the title Thanksgiving Grace, the spot was developed for American television. Ram Trucks...