World Branding Forum

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Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans Through a new rockin'...

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Campaigns Featured News

Lay’s features distracted Messi, Pogba, and Martens in action-packed ad

Joshua Hughes

March 5, 2020

Lay's launches 2020 international campaign in partnership with UEFA Champions League One of the world's largest snack brands, Lay's, has launched its 2020 football campaign...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Campaigns Featured News

Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Olivia Pearce

February 20, 2020

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

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Industry Marketing News

FA appoints Kathryn Swarbrick

Anisha Kapoor

October 9, 2019

The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. Swarbrick, who was previously at PepsiCo as the Vice President...

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Campaigns Featured News Videos

Gatorade Makes Them Sweat with Leo Messi

Deborah Joy Peter

April 8, 2019April 10, 2019

Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.

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Advertising Featured News

Grey Midwest Promotes Adam Kahn to CCO

Joshua Hughes

February 22, 2019February 22, 2019

Worldwide Chief Creative Officer, John Patroulis, has announced the appointment of Adam Kahn to the position of CCO at Grey Midwest. Grey Midwest has elevated...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Branding Featured News Videos

Pepsi Premieres ‘For the Love of It’ Worldwide

Olivia Pearce

January 8, 2019January 8, 2019

Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Branding Featured News

Chart-Topping Artist Bryce Vine Strikes New Chord with Pepsi

Olivia Pearce

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...