World Branding Forum

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Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...

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Branding Featured News

H&M Poised for Summer Debut with #HMPUERTORICO

Deborah Joy Peter

May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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Branding Featured News

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

Olivia Pearce

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Advertising Campaigns Featured News

Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

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News Public Relations

Weber Shandwick Names EVP of Global Partnerships

Anisha Kapoor

May 5, 2016June 16, 2016

The new hire will lead Weber Shandwick efforts involving educational institutions to advance their missions and reputation in the market. Weber Shandwick has welcomed Drew...

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Branding Featured News

Billabong Activates Immersive Side with Mood Media

Deborah Joy Peter

April 25, 2016April 25, 2016

With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...

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Featured Industry News

Royal Mail Welcomes The Queen to Mark 500th Anniversary

Olivia Pearce

April 20, 2016April 20, 2016

Royal Mail visit took place on the first day of anniversary events to mark Her Majesty The Queen's own 90th birthday. Royal Mail today revealed a...

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News Public Relations

Burson-Marsteller Plots Turkey’s Effect PR Takeover

Anisha Kapoor

April 20, 2016April 20, 2016

Following the acquisition, the brand will join the B-M network as a full member and be re-named Effect Burson-Marsteller. Burson-Marsteller is set to acquire a...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Branding Featured News

Paramount Pictures Takes Ghost in the Shell to NZ

Olivia Pearce

April 15, 2016April 15, 2016

Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...

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Branding Campaigns Featured News

Rimmel London Names Delevingne Ambassador

Olivia Pearce

April 13, 2016April 13, 2016

The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

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Branding Featured News

British Airways Lifts Off with San Jose Launch Promo

Olivia Pearce

April 12, 2016April 12, 2016

In conjunction with the San Jose push, the airline’s customers stand to return tickets for two to the aforementioned destination. British Airways has kick-started a...