World Branding Forum

Read Time:1 Minute, 43 Second

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

Read Time:1 Minute, 26 Second

Advertising Featured News

Blundstone Rolls with #HowIRoam Campaign

Joshua Hughes

October 10, 2016October 10, 2016

The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

Read Time:1 Minute, 35 Second

Branding Campaigns Featured News Videos

Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Branding Featured News

W Amsterdam Takes City Luxury to the Bank

Olivia Pearce

October 6, 2016October 6, 2016

The Bank, under W Amsterdam, dates back to 1908 to embrace a re-imagined design which retains key original features from its past. W Hotels has...

Read Time:1 Minute, 33 Second

Advertising Featured News

Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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Branding Featured News

KLM Pops Up in San Fran for Traveller Appeal

Olivia Pearce

October 5, 2016October 5, 2016

KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation. KLM has launched...

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Busch Goes Sprint Hunting with Kevin Harvick

Thomas Ng

October 4, 2016June 13, 2023

The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans. Busch is kicking the...

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Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...