World Branding Forum

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The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...

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Advertising Featured News Videos

Jason Statham and Gal Gadot Star in Super Bowl Ad by Wix

Anna Yuu

January 18, 2017January 19, 2017

51st Super Bowl Campaign to be Launched by Wix via YouTube Live and Facebook Live Wix.com returns to the Super Bowl with an action-packed campaign...

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Branding Featured Marketing News

Universal’s Bravado Acquires Exclusive Prince’s Global Merchandising Rights

Joshua Hughes

January 12, 2017January 16, 2017

Global Programs to Honour Prince's Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans Bravado, Universal Music Group's...

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Industry News Public Relations

Batelco Sponsors BTECH For MEET ICT 2017

Thomas Ng

January 12, 2017January 17, 2017

Bahrain's Telecommunication and ICT Giant Supports the Nation's ICT Industry Through Sponsorship Agreement Batelco, Bahrain's digital solutions provider has signed a sponsorship agreement with BTECH...

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Advertising Featured Marketing News

Hydroxycut Welcomes Chris Lane as Brand Ambassador

Anna Yuu

January 11, 2017

Chris Lane Will Interact and Engage with Consumers and Feature in the Weight Loss Supplement Brand’s Integrated Marketing Campaign Hydroxycut – a brand from Iovate...

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Industry News Technology

Hertz Assigns Orange Business Services to Its Hourly Rental Service

Thomas Ng

January 11, 2017

Centralised IoT Platform Communicates with Cars in Real Time and Provides Voice Services from Vehicles Direct to Hertz Contact Centre Hertz officialised a three-year contract...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...

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Campaigns Industry News

Cannes welcomes Madonna Badger as Ambassador for 2017

Olivia Pearce

January 9, 2017January 9, 2017

The Collaboration Aims to Advocate for Gender Equality Through Cannes’ Annual See It Be It Campaign Madonna Badger, Chief Creative Officer, Badger & Winters will...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

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Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...