World Branding Forum

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The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold. Warc has unveiled...

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Branding Campaigns Featured News Videos

Delta Celebrates Early Risers with New 4 A.M. Spot

Olivia Pearce

February 2, 2017February 2, 2017

Delta Air Lines has created a new advertisement, which captures the grit of its customers and employees in pursuit of new opportunities. Delta has launched...

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Branding News Technology

Bravado Named Exclusive Licensing Partner of emoji company

Joshua Hughes

January 31, 2017

To Manage Retail and Licensing, Online Distribution and Partnerships in UK, Ireland and the Nordics Bravado, Universal Music Group’s merchandise and brand management company, signed...

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Branding Featured Industry News

Starbucks CEO Pledges to Hire 10,000 Refugees

Anna Yuu

January 30, 2017January 30, 2017

Brand Continues Providing Employees Health Insurance and Trade with Mexico to Counter New Trump Policies Starbucks CEO, Howard Schultz vowed to hire 10,000 refugees in...

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Industry News Public Relations

PR News Selects Amy Lyons as 2016 Top Woman in PR

Anisha Kapoor

January 30, 2017January 31, 2017

Other Honourees Include Women from Aflac, Johnson & Johnson and The Leukemia & Lymphoma Society Amy Lyons, the Managing Partner of SHIFT Communications, has been...

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Advertising Featured News Videos

Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Design Marketing News

Philip Morris Commits to A Smoke-Free Future

Anisha Kapoor

January 26, 2017January 26, 2017

Doubles Effort to Market Smoke-free Products that Can Ultimately Replace Cigarettes Philip Morris International (PMI) confirmed that more than one million adult smokers have converted...

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Marketing News Videos

Warner Bros Signs Multi-Year Deal with Starz Play

Olivia Pearce

January 25, 2017January 25, 2017

Starz Play Gains Right to Stream Premium TV Content Across MENA Region Warner Bros has signed a multi-year agreement with Starz Play, the video streaming...

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Branding Industry News

Cannes Lions Awards Open for Entries

Anisha Kapoor

January 25, 2017January 25, 2017

New Categories Added with Improvisations to Simplify Entry Process The Cannes Lions International Festival of Creativity is now open for entries to the Lions –...

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Advertising Industry News

Townsend Joins Wunderman South Africa as Group CEO

Anisha Kapoor

January 24, 2017January 24, 2017

Townsend to Expand Wunderman's Regional Footprint via Data and Digital Marketing Wunderman has appointed Haydn Townsend as Group Chief Executive Officer of South Africa, effective...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Design News Technology

Ford and Transport for London to Deliver Cleaner Air

Anna Yuu

January 23, 2017

Trial Run of 20 Plug-In Hybrid Ford Vans To Study Their Contribution to Cleaner Air While Boosting Operator Productivity Ford and Transport for London are...