World Branding Forum

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The Crystal Bach soon launching via Crystal River Cruises will serve cuisine crafted by expert European chefs, while inspired by the region. Crystal River Cruises...

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Flixy Games Unleashes Zareen Khan in Asura Fighter

Thomas Ng

July 4, 2017July 4, 2017

Flixy Games has added a new avatar to its Asura Fighter series. The warrior character is played by actress and model, Zareen Khan. Bangalore-based developer, Flixy Games,...

Read Time:1 Minute, 36 Second

Campaigns Featured News

ITTIZ Makes Money Funny in New Marketing Push

Joshua Hughes

July 3, 2017August 14, 2017

Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...

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Publicis Communications Acquires The Herd Agency

Anisha Kapoor

July 3, 2017August 14, 2017

Publicis Communications has moved to expand its capabilities in Australia with the takeover of specialist PR firm, The Herd Agency. Publicis Communications has acquired The...

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Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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News Public Relations

WPP AUNZ Merges Teams to Create Sudler Sydney

Deborah Joy Peter

June 23, 2017June 24, 2017

WPP AUNZ has joined two communications agencies to form Sudler Sydney, offering broader healthcare communications capabilities. WPP AUNZ has merged communications agencies, greyhealth group and...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

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Featured Marketing News

St. Ives Unveils First Mixing Bar in New York City

Deborah Joy Peter

June 16, 2017June 16, 2017

St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

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Industry Public Relations

WPP invests in digital content producer 88rising

Joshua Hughes

May 31, 2017May 3, 2018

Strategic Investment Catering to the Asian Millennial Market 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve, an online...

Read Time:3 Minute, 45 Second

Campaigns Featured News Videos

Tiger Beer and WWF join forces to fight illegal tiger trade

Olivia Pearce

May 30, 2017May 31, 2017

Partnership Begins With a Donation of US$1/£0.78 Million to WWF and a Digitally Led Campaign Tiger Beer and WWF are inviting people around the world...

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Campaigns Featured News

HNA Campaign in Times Square to End World Hunger

Olivia Pearce

May 26, 2017

Interactive Game Display at New York Times Square To Raise Awareness In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused...