World Branding Forum

Read Time:1 Minute, 35 Second

Selfridges is the first retailer in the UK to offer DECORTE's latest makeup colour extension KOSÉ Corporation announced that its leading luxury skincare and makeup...

Read Time:1 Minute, 56 Second

Campaigns Featured News

The UPS Store Wins Extraordinaire Trophy at the 2018 Tournament of Roses

Olivia Pearce

January 2, 2018February 5, 2018

The UPS Store programme strives to provide books and educational resources to economically disadvantaged children in communities The UPS Store debuted its second float in...

Read Time:2 Minute, 2 Second

Campaigns Featured Marketing News

Sichuan Tourism Promoted with Newly Launched Panda Themed Trains

Olivia Pearce

December 28, 2017

"Beautiful China, More Than Pandas" Campaign by the Sichuan Provincial Tourism Committee Kicked Off with Pandas Galore Strolling the Streets Worldwide The More Than Pandas Kickoff...

Read Time:2 Minute, 24 Second

Featured Marketing News

Michelin Star Chef Michel Roth visits Délifrance in Dubai

Anisha Kapoor

December 27, 2017

Michel Roth Brings New Specially Crafted Dishes to Délifrance Menu The French Chef extraordinaire, Michel Roth hosted a live demo sharing his passion for food and...

Read Time:2 Minute, 32 Second

Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

Olivia Pearce

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

Read Time:2 Minute, 14 Second

Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

Read Time:1 Minute, 50 Second

Branding Industry

SGK Brand Development Group Honoured with Gold, Silver and Bronze

Anisha Kapoor

December 20, 2017February 5, 2018

Prestigious Packaging Pentawards Win by SGK Brand Agencies Give Testament to the Power of Design to Connect Brands with Consumers through Packaging SGK, a division...

Read Time:1 Minute, 9 Second

Advertising Industry

Levi Slavin To Lead Film Lotus & Radio Lotus As Jury President at ADFEST 2018

Anisha Kapoor

December 19, 2017December 20, 2017

One of the region’s most formidable creative talents, Levi Slavin, Chief Creative Officer of Colenso BBDO in New Zealand, is joining ADFEST 2018 as Jury...

Read Time:2 Minute, 57 Second

Advertising Campaigns Industry

Piyush Pandey and Prasoon Pandey to receive Cannes Lions of Saint Mark

Anisha Kapoor

December 15, 2017December 15, 2017

The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award...

Read Time:2 Minute, 15 Second

Advertising Industry Marketing

CMPB Shifts Entire Advertising Portfolio to GALLEGOS United

Anisha Kapoor

December 12, 2017December 13, 2017

The California Milk Processor Board announced that they are consolidating advertising efforts to GALLEGOS United GALLEGOS United has been an incumbent agency for the last...

Read Time:1 Minute, 14 Second

Industry

Terry Savage will Leave Cannes Lions after 2018 Festival

Anisha Kapoor

December 8, 2017December 14, 2017

Terry Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as...

Read Time:2 Minute, 43 Second

Branding Featured News

Schick Hydro Celebrates and Invests In Independent Games

Olivia Pearce

December 4, 2017

Schick Hydro Champions The Independent Gaming Community And Its Commitment To Fostering Innovation Schick Hydro announced the next step in its quest to foster innovation...